The Keep Sweden Tidy Foundation

The Keep Sweden Tidy Foundation is a creator of public opinion that promotes recycling and combats litter through public awareness campaigns, awards and environmental education. The Foundation strives to influence people's attitudes and behavior in order to encourage a sustainable development.

The Foundation was founded in 1983 by the Swedish Environmental Protection Agency and the company Returpack. Its origins, however, is in the Keep Nature Tidy campaign that was launched in 1963 by the Swedish Society for Nature Conservation. The Foundation logotype was introduced at this time: the spruce forest reflected in a lake – a symbol for clean water and unspoiled nature.

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